I feel like I’ve lived 3 lives. First traversing the globe as a guitarist, then being humbled as a student, and now rounding into form as a professional.
It was an evolution, from a performing artist to a student artist—at Savannah College of Art and Design—from shows to showcases. But it wasn’t uncomfortable. The same drive that landed me in a middle eastern desert in the middle of the night, playing shows for the troops in Afghanistan, took me to the top of the class and carried me to graduate from SCAD with honors in 3 years.
I’ve always been able to count on two things: My determination and my eye—my instincts, aesthetically. As a result, it’s always been hard for me to talk about my work. I’m only now beginning to learn how to wrap words around the truths I’ve known intrinsically as a designer.
Fortunately, those truths have carried me far. I was hired pretty soon after graduating to be the Art Director for the fashion brand Umano Clothing. The work I poured myself into paid off. The creative and marketing strategies we developed cemented our relationship with Bloomingdale’s and sparked further collaboration. I labored tirelessly establishing Umano’s brand identity, building a brand bible, and spearheading the creation of digital and physical marketing assets—including those that helped seal the company a deal on ABC’s Shark Tank.
My work has appeared in Vogue, WWD, W Magazine, and Refinery29 as well as Bloomingdale’s and a variety of specialty stores.
As a designer, I’m interested in the purity of form, obsessing over Dieter Rams’ principle of less but better. And I’m drawn to the rigors of problem solving in a way that doesn’t draw attention to itself. I prefer design that shirks the spotlight, allowing an object or an idea to have the emphasis.
As a photographer, I try to capture only what demands to be seen. My interest is chiefly in composition and balance—to emote by reducing noise; and the working knowledge I’ve acquired has proved invaluable in the intersection of fashion and design.
And finally, as a creative professional, I’m always learning, never afraid to ask for help, and always grateful for the opportunity to work in collaboration.
My journey of self-discovery has been unorthodox, but immensely rewarding, and I have my best work ahead of me. The path may not have been straight; but my ambition and willingness to work hard has always been pretty straight forward. Even when it meant reinventing myself to build the life I wanted, it was a simple decision—put your head down and start working.
As in design, I believe that time rewards that which is built upon simplicity.
work has appeared in: